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TikTok Instagram & Twitter most notable platforms
TikTok Instagram & Twitter most notable platforms
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Odessa O. Peng
2 posts
Oct 06, 2025
2:02 AM
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News – Companies and advertisers in the Netherlands can now create ads on TikTok. The content platform, as Jacco Bos describes it, presented the various advertising options. I'll give you an update.
On Thursday, January 27, TikTok hosted a virtual business event for media and marketing agencies and interested advertisers. During the event, Thomas Wlazik (Managing Director Global Business Solutions, TikTok DACH and the Netherlands) and Lisa Friedrich (Head of SMB, TikTok EMEA) discussed all the developments for " TikTok For Business ." Other speakers included Jacco Bos (Agency Partnerships Manager TikTok) and Alexandra Theofanakis (Account Manager TikTok).
TikTok is more than just dance moves
TikTok isn't about dance moves anymore, says Jacco. The target audience has gotten older, and a new group of unique creators has emerged. It's not age, but mindset that's the unifying factor.
He therefore advises brands and advertisers to establish a presence ("organic beat") on the platform. They can showcase a continuous stream of content there, such as instructional videos. They can then amplify their own content with campaigns.
TikTok isn't a social media platform, but a content platform. That's its heart. – Jacco Bos
TikTok advertising
At the end of June 2020, TikTok launched its "for business" package. This is the platform's advertising product. It's quite different from the self-service Ads managers offered by Facebook and Google. Businesses can use it to give their posts more exposure for a fee. TikTok currently controls how this is done, and external agencies have no say in the matter.
Since July 2021, brands have also been able to use Spark Ads. This essentially involves sponsoring high-performing TikToks. This feature already existed on LinkedIn, but has now also recently become available on TikTok.
Several countries already offer advertising in their own countries, such as Singapore, the UK, France, Italy, Spain, and, of course, the US. Within the Netherlands, the options were limited, but that's now changing. Little is known yet about the design and functionality of TikTok advertising , but we expect to become more familiar with it in the coming months.
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liambrooks
Guest
Oct 15, 2025
8:02 AM
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Yes tiktok, instagram and twitter(x) are the trending social media platforms now a days. You can use tikto and instagram for the branding or marketing and X as a news platform.
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